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A Flag on Leaked Super Bowl Ads
2012 was the year of the Super Bowl advertising commercial pre-game release. Never before have more companies debuted or teased their ads online in the weeks leading up to their official game day...
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Online Identities: Branding Yourself in Social Media
Given there’s seemingly a new social media site to join every week now, choosing the right handle and picture for your profile is becoming increasingly important. First off, to get the handle or...
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SXSW: The Witnessing of a Brand Growing Up
They grow up so fast. These words frequently spoken by my mom when looking at old pictures of my brother and me (yes, there’s one to the left!) aren’t so different from the ones being spoken at this...
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Can the King of Twitter Play the King of Apple?: Social Media Sentiment on...
Ashton Kutcher Cast as Steve Jobs. That’s like casting Adam Sandler as the Pope. Or John Wayne as Genghis Khan. Or even Cate Blanchett as Bob Dylan. Oh wait…those last two actually happened! What...
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A Day in the Life of an Account Executive
Woke up, fell out of bed Dragged a comb across my head Found my way downstairs and drank a cup Like the Beatles song suggests, there’s a certain level of monotony to our workdays. Mine start no...
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Second Screen Trend: Using New Media to Revive Old Habits
“The world changed dramatically with all the smartphones and tablets. People are multi-tasking while they are watching TV.” Adam Cahan, vice president of Yahoo!’s “Into Now” smartphone and tablet...
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Dark Knight Terror: When Automated Tweets #Fail
Context is king. It’s one thing to provide enough context when explaining yourself, but it’s quite another to ensure that what you say won’t potentially be taken out of context. The latter is something...
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Transparency in Social Media: Google’s Elimination of Anonymity on YouTube
“Horror is the removal of masks.” This quote from Robert Bloch, famed author of Psycho, particularly rings true with Google’s recent decision to prevent YouTube users from being able to hide behind...
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Living Up to Minority Report’s Technology 10 Years Later
“We thought 2000 was gonna be like ‘The Jetsons’ – It ain’t even ‘The Jeffersons.’” While comedian Chris Rock –who told that joke over a decade ago– is still right today with flying cars and living in...
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‘Tis the Season for Logo & Site Redesigns!
Apparently, since Halloween is approaching, many large companies are replacing the “costumes” they’ve used for years with new ones. Microsoft recently unveiled its new logo and accordingly updated its...
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How Social Media Became THE Destination for Election 2012 Predictions and PR...
The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season was unlike any before it. Four years ago, 1.8...
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Lessons Learned from the Super Bowl: Knowing the WHY Behind a Campaign’s Success
Anyone who watched Sunday’s Super Bowl doesn’t have to look much further than the power outage to find the WHY behind the Niners’ much-needed-but-not-quite-enough momentum. Yet, finding the WHY behind...
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Is Social Media the New Fortune-Teller? Predicting Oscar Winners Based on...
Look no further than social media to predict the winners of award shows – not to mention box office grosses, outcomes of sporting events, and more. For every uninformed social media user, there are...
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Roger Ebert and the Power of the People
With Roger Ebert’s passing today, we’ve lost not only a legendary movie critic, but also a man who recognized that the power of the people, as much as his own reviews, could decide the fate of a movie...
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2013 Mid-Year Report: The Year’s 5 Buzziest Stories & Trends So Far
It’s hard to believe, but we’re already nearing the halfway point of 2013! As such, let’s take a look back at five topics that have caught our attention so far this year…. 1. Security breaches Hacks...
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